The Pen Project

How To Drive Eyeballs For An Event

penprojectadmin — Tue, 29 Nov 2022 06:00:08 +0000

How Does Personal Branding Pay You?

penprojectadmin — Tue, 29 Nov 2022 05:38:24 +0000

PR and SEO are two major parts of marketing

penprojectadmin — Thu, 19 May 2022 06:11:57 +0000

Why PR is crucial for SEO?

Public Relations and Search Engine Optimization are two major parts of marketing.

No one can deny the importance of marketing. Since, everything is within a single click, the audience has more exposure to big brands, and therefore one should know how to create their own identity through marketing. Many brands put a lot of effort in SEO but an effective strategy to make PR and SEO work together is much more profitable.

PR plays an important role for SEO marketing. Brands work with PR and SEO separately, but once they understand that PR can enable the SEO team to work more efficiently, it becomes easier for them to handle their marketing.

A Good Brand Recognition-

No doubt that there is a very strong chance that SEO can bring you at the top searches in Google but it may just bring you at the top searches, PR makes sure that your brand establishes a mark in the market. Through a good PR, your brand becomes more trustable.
Google majorly focuses on the brand with more recognition.

Google has their emphasis on the brand which has more reviews, visits and appreciation of the public; through PR you can achieve all these aspects of marketing.

Through Links-

This is an influential method for search engines. If your content is good and well-researched, you have a good chance to get coverage in different newspapers, magazines and other reputed informational sites.
Through PR, you can manage to get links and coverage in various reputed websites.

Social Media

It is the most important platform to promote your brand. Your PR team can work with the current trends or work with influencers and bring your brand into people’s attention.
Once your PR team does this, the SEO team can work with the keywords and other essential parts. This will be very helpful for your brand to gain recognition and it will be more helpful for the brand to be approachable.

Approachable Press Releases

Press Releases are key players to keep your audience up to date with information about your brand. Therefore, the SEO team can work with the trending keywords and most searched queries and then PR team can write a suitable Press Release.
This way, PR agencies and SEO can gain success by working together.

Know your audience

Before working on any content, it is important to know for whom you are writing. This paves a way for your content writing to be more relatable, the PR team can handle this part and then the rest can be handled by the SEO. Now, the SEO team knows their audience and this limits their work.

The relevant content

Your content is your first impression for the audience. PR experts know it very well, what content your audience is interested in, they can deliver this information to the SEO experts, it becomes easy for the SEO team to work according to the content needs.

PR is all about communication with people and SEO is about making sure you remain at the top. An effective PR strategy is very crucial for SEO, and they are important to one another.

Repurposing Public Relation efforts

penprojectadmin — Wed, 18 May 2022 13:10:17 +0000

Most Startups focus on a Customer-first Approach with little or no attention to Public Relations. However, Public Relations is an essential component of the marketing mix and can generate positive impressions through strategic planning and execution.

To adopt a scalable business model, Startups need to give emphasis to Public Relations in the early stages as it helps to discover new customers, continuously refines the positioning and messaging architecture, garners much needed exposure and builds on the product itself.

Furthermore, the impact of Public Relations does not merely end after an article has been published and readers of that publication have read your news. The PR influence can be multifold. Digital Outlets such as social media and social bookmarking sites are great platforms/avenues to attract and engage with niche communities. These Digital Outlets are excellent platforms to repurpose the Public Relations efforts and reinforce the messaging of your Startup.

In addition to creating dialogues on social media platforms such as LinkedIn, Twitter, Facebook, etc, capitalizing on other social benchmarking sites such as Tumblr, Medium, Quora, Reddit, etc is a great way for startups to stay plugged in, create discussions, reinforce company messaging, and amplify the reach of PR placements.

For instance, one of our clients at The Pen Project is in the education sector. Our team featured the educator in a prominent news channel on a trending topic. This was then promoted on social media with creative headlines reinstating the talk points of the company.

Another client in the technology sector generated multiple impressions through opinion articles in niche publications. We reiterated the communication through social media promotions and repurposed the same content on social benchmarking sites.

Reinforcing and re-emphasizing through multiple communication channels helps to hammer the news again and again to the audience.

Want to know more on how to make your Startup’s news go viral? Connect with us at The Pen Project.

Making a PR Splash for Startups

penprojectadmin — Wed, 18 May 2022 13:08:28 +0000

It is no secret that press coverage can yield tremendous mileage for startups among its stakeholders.

To create traction in the media or as we call it ‘PR splash’, it is important to first and foremost create a cohesive brand strategy. One of the best techniques is to write down the headline you want in advance and make variations of that to suit every business dynamic: it may be funding, recruitment or generating customer leads. Write the headlines you want to see and then capture the key messages that you would like to include in the article and finally power it up with proof points to back your article. Most importantly, do away with the jargon.

Another integral part of Public Relations is Storytelling. While crafting the story make sure to specifically define the solution to your business problem. So, has your startup mapped out it’s brand story?

For instance, one of our clients is an HR Tech Startup involved in AI based recruitment. We created a compelling story angle incorporating the company’s core messaging and connecting the dots with the hiring situation in India. The media response was simply phenomenal. The story was so new and original that it gained tremendous traction. We strategically aligned the story with a prominent publication and thereafter many publications carried the story. Through our media roundup, we generated over 100 impressions across media outlets and social media platforms, thanks to high digital adoption. We followed this up with an opinion article suggesting how AI can filter and secure recruitment at the fastest pace possible.

In the Public Relations industry, we often say “media begets media”. It simply means that if you secure a story in a prominent publication, it can be used as a leverage to garner additional coverage. And if the story starts trending, other media outlets follow suit.

For another Tech Startup client of The Pen Project, we successfully linked the client’s core messaging to the country’s mission of robust cyber security policy. A series of articles were published to demonstrate the starup’s expertise in the domain. The relevance and promptness got many eyeballs for the Tech Startup. An excellent example of Public Relations at its best. Here the media blitz strategy worked in our favour by using the policy framework as a launchpad for our client.

At The Pen Project, we strategize, guide and execute Public Relations that will springboard the company’s presence in the media and compound their credibility.

Interested in generating this kind of impactful coverage for your startup? Connect with us at The Pen Project for a free consultation.